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    The Strategic Exit by Martin Checketts

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    The Strategic Exit: How to maximise value on the sale or exit of your business by Martin Checketts.

    About the Book

    Imagine if you could achieve financial freedom through growing and capturing value in your business, and then selling that business for a substantial profit.

    Most businesses are owned by private individuals or families. Yet the sad truth is that after a lifetime of hard work, many business owners simply shut the door and walk away. Or of those who are able to sell their business or transition to the next generation, ignorance or bad advice often leads to mistakes which cost them dearly.

    If you are the owner of a private or family owned business, this ground-breaking book is for you.

    Martin Checketts, a corporate lawyer and business succession expert, reveals the exact techniques for selling or transitioning your business that have produced outstanding results for his clients. These techniques also lead to increased profitability and lower risk in the short term.

    In this easy to follow guide, you will discover:

    1. the secrets to creating value in your business, both today and upon exit.

    2. five steps to selling for a ‘super profit’

    3. how to avoid common mistakes that can cost you the best deal

    4. why choosing the right exit strategy is crucial

    5. how to eliminate procrastination, the ‘silent killer’ of most business succession plans

    Packed full of useful information, including interviews with prominent business succession gurus, this book provides proven strategies to get you started on your own business succession journey.

    About the author 

    Martin is a partner at Mills Oakley Lawyers in Melbourne and specializes in advising the owners of private and family businesses and high net wealth individuals.

    He has a particular interest in business and personal succession planning, mergers and acquisitions, intergenerational wealth transfer, business structures, co-ownership issues, and asset protection.

     

    About the project

    iinspire media assisted Martin with creating a book that would appeal to the target market as well as profile Martin as a leader in the business succession niche.  We assisted in the editing, proofreading, cover design, layout, publishing on Amazon (both as printed versions and Kindle versions), printing, website creation and targeted email marketing.

    You can see The Strategic Exit on Amazon here.