Why you need a book for your business

  1. Promotion matters

One of the most important things to consider when operating a business is: promotion. No matter the size of your current client base, at the end of the day, that will only carry you so far. Sure, it’s fantastic to have a strong base of supportive and regular clients, but various costs are rising every single day and there is absolutely no way that a business can survive with the same income month after month. The problem with promotion is, that businesses tend to rely on the same types of promotion, television, radio, and social media advertisements, and sales conventions, and trade fairs. With so many businesses using the same promotional avenues, many businesses are very quickly and easily getting lost amongst the masses. Your business needs something to stand out, something to stand above the rest. And that is exactly where self-publishing comes in.

  1. A book will give your business credibility and authority 

Yes, you definitely read that right, self-publishing is an invaluable and a somewhat unique way to promote your business. Just think about it, you can have a whole book, of any size, completely dedicated to your business. To what it is exactly that your business does, why customers should choose your business, what you can and will offer prospective clients, and even why the best future talent should choose your business for the next step in their career. Like I said, it’s an invaluable marketing tool. It’s also such a grand gesture of sorts, that it lends immediate and lasting credibility to your business. Any business can have a business card, a Facebook page, or a website, but how many actually have something as authoritative as a book? The exciting thing is, platforms such as Amazon, make it so very simple and straightforward to publish a book.

  1. Exposure galore

The thing about Amazon, which most people don’t realise, is that it is the third top-ranked internet search engine following Google and YouTube, and it is the number one search engine when searching for products and services. This is exactly why your business should be getting a piece of the action. Just think about it, you Google or search for a particular service, and a handful of businesses show up. You see that one of those businesses has a published book all about their business and what they’re offering. Which business will stand out the most to you? Which business will feel more impressive? Exactly. When you think about the purpose of your business, all the facets of your business, I can guarantee that your list won’t stop at one item. Your business will always be interesting to you, you will always feel passionate about your business, therefore you will never be short of ideas to write about. And just imagine it from a future client’s point of view. If they can read just how passionate you are about your business, just how much it means to you, just how much it can offer them; then that is something that will excite them, something they’ll want to share with their family and friends. And everyone knows just how powerful word of mouth can

  1. Publish your book the right way

Self-publishing a book is also a rather cheap promotional option- if done correctly, and if it is used as a genuine marketing tool to promote your business, then it is also tax-deductible. If you just write a quick book, make up a quick and basic cover, and upload the book to Amazon- that won’t get you far. It will just get you terrible reviews, and really just give your business a terrible name. Like all valuable promotional avenues you do need to invest in the book. It doesn’t matter who it is that writes the book, you still need to have it fully edited. That means content, copy, and line editing, and proofreading. You also need a professional and eye-catching cover, as well as ensuring the formatting inside of the book is of a professional standard, too. It can seem daunting at first, but there are so many professionals out there who you can very easily hire to edit and format the book, and create the cover, so that whole aspect is not difficult, nor time consuming.

  1. The benefits are never-ending

The benefits of publishing a book solely about your business, far outweigh how difficult you may think self publishing is. A book can sell a product or service, a book can draw clients to your business, a book can recruit employees to work for your business, and it can even draw the media’s eye when they are looking for an expert on a certain product or service. And it will help your business shine.


One Day Self-Publishing Seminar (printed books and ebooks)

Have you written a book or do you have a book inside you? Did you know that less than 0.1% of books get published by mainstream publishers? Why not do it yourself and start building a track record of sales and credibility.  You are much more likely to get picked up by a mainstream publisher with a published book than with a manuscript that is likely to get thrown on the slush pile!

My name is Julie Postance. I am an author, ghostwriter and director of iinspire media, a boutique publishing company that has helped hundreds of people become thriving PUBLISHED AUTHORS of BEAUTIFUL, HIGH QUALITY BOOKS that make an IMPACT on their audience.

If you want to be holding your published book in your hand in the next few months, then this is the workshop for you.

During my one day boutique workshop, I will take you by the hand and show you EVERYTHING about publishing and marketing your own book to your particular audience. This is not one of those workshops where they miss out vital parts of information. I will show you all I know, screen by screen so you can walk away knowing exactly what to do to publish your book on your own! And me (and my wonderful team) will be only a call or email away to assist you with the things you don’t want to do on your own.

There have been many published authors from these workshops. Some have been on television, radio and in the newspaper. Recent media coverage includes ABC Conversations, Sunrise, Channel 7’s Daily Edition, Studio 10, The Australian, Sydney Morning Herald, Body and Soul, Daily Telegraph, Kinderling Kids Radio, Australian Women’s Weekly, Traveller, Mamamia’s No Filter Podcast, Stellar Magazine, Kidspot, BubHub, Mamamia, Nine Mums and much more.

Some have been on the speaking circuit. Some have become huge advocates in their field. Some have been offered mainstream publishing contracts both in Australia and overseas. Some have sold thousands of books.

Praise for Julie’s workshops

“I attended one of Julie’s self-publishing workshops in 2017. Her guidance proved invaluable and helped me indie-publish a book of an exceptional professional standard. My book has done so well. I sold 4000 copies in one month through shannonskitchen.com and now I have made a deal with a major Australian publisher. Thank you for your help, Julie, I couldn’t have done it without you!” Shannon Kelly White, author of Shannon’s Kitchen

“Julie, thanks for all your help. Yoga and the Alexander Technique did pretty well and it has now been taken up by an American publisher who renamed it Smart Yoga. They have just negotiated rights with a Chinese and a Korean publisher to have the book translated, which is great. It has certainly raised my profile as an international presenter and teacher in this area.” David Moore, author of Smart Yoga

When: Saturday, 23 November 2019

Time: 10 – 5 pm

Venue: Melbourne venue (To be confirmed).

Price: $290 ($250 concession). 

Price includes morning tea and lunch.

Event is capped at 15 people to get the focused attention you deserve for your book.

Send me an email to register your interest or to ask any questions at info@iinspiremedia.com.au

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