We’re now producing Audiobooks!


I am delighted to let you know that we are now producing audiobooks!

Many of you have asked me over the years about creating your audiobook. After much searching, I have finally found the right person who is an absolute expert at producing audiobooks and podcasts, who really cares about his clients and wants you to succeed.

Dave will hold your hand through the process of recording your audiobook. He will edit your book and produce the recordings to ensure you pass the strict Amazon/Audible, Apple, Google Play and Spotify standards.

Your audiobook will then be listed for sale at 20 international outlets including Amazon/Audible, Apple, Google Play and Spotify. You, the author will retain all audio rights of ownership and your royalties will be paid directly to your nominated account.

He has a list of voices who can narrate your book for you if you don’t want to do it yourself. You can choose a voice with an Australian, American or English accent, male or female. Most authors, however, prefer to record in their own voice at home at their own pace. And if you don’t have a microphone for your PC, Dave will lend you one for the process you need to record.

Audiobooks continue to be the fastest growing segment in publishing. After increasing by 25% in 2020, Deloitte expects that number to grow to a staggering $15 billion by 2027.

By creating an audio version of your book, you are giving your readers another way of being able to read your book. There are millions of people who now prefer to consume books on Audible while they are shopping, exercising, driving or doing the housework.

If your book is already on Amazon, then Audible will allow readers to listen to a sample of the audio version, which is a great way to connect with your readers and promote you and your book.

So if you are interested in turning your book into an audiobook, then message me and I will pass on Dave’s details. Please don’t delay as Dave’s schedule is filling quickly for 2021.

I look forward to hearing from you and turning your book into an audiobook!

Have a great week,


About the author

Julie Postance is a book publishing consultant and the Director of iinspire media. Since 2010, she has helped hundreds of writers become successful authors of high-quality books. She is passionate about the nuts and bolts of self-publishing and works one on one with clients to turn their manuscript into a top-quality book that is published across all book retailers globally. Julie has ghost-written six non-fiction books ranging from baby signing, health and fitness, dating and cosmology and is the author of Breaking the Sound Barriers. She has a postgraduate in Magazine Journalism from the London College of Journalism and a Bachelor of Arts Degree from The University of Melbourne. She lives in Melbourne, Australia and is the mother of twin boys.

Contact Julie Postance

Julie Postance
Book publishing consultant
iinspire media

E: info @ iinspiremedia.com.au
M: 0400 197 616
T: @JuliePostance
S: JuliePostance
W: www.iinspiremedia.com.au
F: www.facebook.com/JuliePostanceWritePublishandPromoteYourBook
I: writepublishandpromoteyourbook

The difference between vanity publishing, independent publishing, and self-publishing

If you have decided to self-publish a book, you may have heard conflicting information. Are you wondering about the difference between vanity publishing and independent publishing?

Vanity publishing is when you pay a publisher to produce your book. It may also be called subsidy publishing or a vanity press. You pay the publisher to turn your manuscript into a book ready for commercial release.

Independent publishing is where you do all the publishing yourself. You may use some commercial services such as design and editing. But you are the one responsible for seeing the book through to completion.

Both of these methods are referred to as self-publishing. But only independent publishing is true self-publishing.

Before you decide to publish your book, you should be clear about each of these methods.

Who takes the risk?

When a traditional publisher takes on a book, they treat it as an investment. They pay the author an advance, then they produce and market the book. The bulk of the profit goes to the publisher. The author starts receiving a royalty once the book has sold enough copies to cover the advance.

In this case, the publisher is taking on all the risk, so it’s only natural that they receive most of the profits.

When an independent publisher produces their own book, they are also taking on all the risk. So naturally, they get all the profits after expenses.

With vanity publishing, it’s a little different. The author takes all the risk since they are paying the production costs. The publisher makes their profit from the author.

In some cases, the publisher will put their own ISBN on the book and add it to their catalogue. This means that the publisher will receive a royalty for every sale.

Many people in the publishing industry find this practice dubious. The person who takes the risks should be the one who gets the profits. A vanity publisher takes on almost no risk.

There are some vanity publishers who will add a book to their distribution channels. Some will actively market the book as well. But there are also those who will take your money and produce a poor-quality book. Often, without doing anything to encourage sales. After all, they made their profit when you paid them, why bother after that.

Which one do I need?

Before you decide which form of self-publishing is right for you, you need to decide what your purpose is. If you are a budding author looking to publish your first book then vanity publishing may be right for you.

Most likely, you have no experience with publishing so you need to learn the ropes.

You’ve probably heard of all the steps involved. Designing a cover, formatting for print, testing the format on different devices, and so on. But, until you see someone else do it, you are likely going to have doubts.

Another reason why you might choose a vanity press is because you don’t care about sales.

Maybe you are publishing your memoirs for your family and friends. Then it makes sense to let a publisher handle everything. For a fee, you can have a professional-looking book made up that your family will love… Hopefully.

If your goal is a career as a self-publishing author, look at independent publishing.

In theory, you won’t have to spend any money for indie publishing, but that’s unrealistic. There will be costs involved, but you own all of your book. The ISBN is yours, should you choose to use one. The rights are yours, the cover design is yours. There are no leaks.

Some authors recommend paying for publishing on your first book. You can switch to independent publishing once you see how it all works.

They refuse to say “vanity publishing” because it’s a dirty word to indie authors. But paid publishing will teach you a lot.

Some other authors claim that there is no need to ever pay for publishing. They say that you should jump straight into indie publishing and learn by doing.

If it is your goal to make a career out of self-publishing, then you will have to decide which approach is right for you.

What are the costs?

Independent publishing is inexpensive. For ebooks, platforms like Smashwords and Kindle Direct Publishing are free to use.

If you want to release a paperback book, then print on demand services are the way to go. CreateSpace, which is attached to Amazon, is free to use. IngramSpark charges a fee of $49, but they are good to use if you want to distribute outside of Amazon.

You could do the cover design and all the formatting yourself. In this case, it won’t cost you anything to produce your book. More realistically, you will need to pay for at least one editor and a cover design.

You can expect to pay anywhere from $500 to $2000 for editing services. It depends on what kind and how much you need done.

A structural editor, or developmental editor, will help with the elements of your book. A line editor will work with the language and flow of the writing. A copyeditor will fix your grammar and poor word choices. A proofreader will fix spelling mistakes and punctuation.

At a bare minimum, you should hire a line editor so your book reads well. When you have more experience you can decide on what other services you need. Some editors will provide multiple services, which may help to keep costs down.

Author Joanna Penn uses one editor for both structural and line edits. She uses another person for proofreading. The total cost is $1500.

Author Catherine Ryan Howard uses one person for both copy editing and proofreading. The total cost is $600.

For the cover design, you can expect to pay $250 or more. This can vary greatly depending on who you hire. You could get a cover design for as little as $5 on fiverr.com, but this isn’t recommended. The cover is the major selling point of your book so it is worth spending money for a good one.  An experienced cover designer may charge $350-450 for a full cover for both ebook and print.

If you decide to use an ISBN, you can get them from Thorpe-Bowker in Australia. A single ISBN will cost you $44 and there are discounts for buying them in bulk.

The costs of vanity publishing will vary with each company. Typically, you will be looking at hybrid services. This is where a self-publishing company offers packages where they do all or some of the work for you.

A typical package will include editing, formatting, and cover design. You will also get some marketing and distribution. These packages range in price from $1200 to $2000.

In conclusion

Vanity publishing is where you pay someone to publish your book. Independent publishing is where you do it all yourself. There are hybrid services where you pay for some of the production and do the rest yourself. Each of these is referred to as self-publishing.

If you are serious about being an author, independent publishing is the better choice. Although, you might use a hybrid service to gain experience.

Self-publishing is a journey. There is no one right way to do it. The important thing is to get started.

Why you need a book for your business

  1. Promotion matters

One of the most important things to consider when operating a business is: promotion. No matter the size of your current client base, at the end of the day, that will only carry you so far. Sure, it’s fantastic to have a strong base of supportive and regular clients, but various costs are rising every single day and there is absolutely no way that a business can survive with the same income month after month. The problem with promotion is, that businesses tend to rely on the same types of promotion, television, radio, and social media advertisements, and sales conventions, and trade fairs. With so many businesses using the same promotional avenues, many businesses are very quickly and easily getting lost amongst the masses. Your business needs something to stand out, something to stand above the rest. And that is exactly where self-publishing comes in.

  1. A book will give your business credibility and authority 

Yes, you definitely read that right, self-publishing is an invaluable and a somewhat unique way to promote your business. Just think about it, you can have a whole book, of any size, completely dedicated to your business. To what it is exactly that your business does, why customers should choose your business, what you can and will offer prospective clients, and even why the best future talent should choose your business for the next step in their career. Like I said, it’s an invaluable marketing tool. It’s also such a grand gesture of sorts, that it lends immediate and lasting credibility to your business. Any business can have a business card, a Facebook page, or a website, but how many actually have something as authoritative as a book? The exciting thing is, platforms such as Amazon, make it so very simple and straightforward to publish a book.

  1. Exposure galore

The thing about Amazon, which most people don’t realise, is that it is the third top-ranked internet search engine following Google and YouTube, and it is the number one search engine when searching for products and services. This is exactly why your business should be getting a piece of the action. Just think about it, you Google or search for a particular service, and a handful of businesses show up. You see that one of those businesses has a published book all about their business and what they’re offering. Which business will stand out the most to you? Which business will feel more impressive? Exactly. When you think about the purpose of your business, all the facets of your business, I can guarantee that your list won’t stop at one item. Your business will always be interesting to you, you will always feel passionate about your business, therefore you will never be short of ideas to write about. And just imagine it from a future client’s point of view. If they can read just how passionate you are about your business, just how much it means to you, just how much it can offer them; then that is something that will excite them, something they’ll want to share with their family and friends. And everyone knows just how powerful word of mouth can

  1. Publish your book the right way

Self-publishing a book is also a rather cheap promotional option- if done correctly, and if it is used as a genuine marketing tool to promote your business, then it is also tax-deductible. If you just write a quick book, make up a quick and basic cover, and upload the book to Amazon- that won’t get you far. It will just get you terrible reviews, and really just give your business a terrible name. Like all valuable promotional avenues you do need to invest in the book. It doesn’t matter who it is that writes the book, you still need to have it fully edited. That means content, copy, and line editing, and proofreading. You also need a professional and eye-catching cover, as well as ensuring the formatting inside of the book is of a professional standard, too. It can seem daunting at first, but there are so many professionals out there who you can very easily hire to edit and format the book, and create the cover, so that whole aspect is not difficult, nor time consuming.

  1. The benefits are never-ending

The benefits of publishing a book solely about your business, far outweigh how difficult you may think self publishing is. A book can sell a product or service, a book can draw clients to your business, a book can recruit employees to work for your business, and it can even draw the media’s eye when they are looking for an expert on a certain product or service. And it will help your business shine.


One Day Self-Publishing Seminar (printed books and ebooks)

Have you written a book or do you have a book inside you? Did you know that less than 0.1% of books get published by mainstream publishers? Why not do it yourself and start building a track record of sales and credibility.  You are much more likely to get picked up by a mainstream publisher with a published book than with a manuscript that is likely to get thrown on the slush pile!

My name is Julie Postance. I am an author, ghostwriter and director of iinspire media, a boutique publishing company that has helped hundreds of people become thriving PUBLISHED AUTHORS of BEAUTIFUL, HIGH QUALITY BOOKS that make an IMPACT on their audience.

If you want to be holding your published book in your hand in the next few months, then this is the workshop for you.

During my one day boutique workshop, I will take you by the hand and show you EVERYTHING about publishing and marketing your own book to your particular audience. This is not one of those workshops where they miss out vital parts of information. I will show you all I know, screen by screen so you can walk away knowing exactly what to do to publish your book on your own! And me (and my wonderful team) will be only a call or email away to assist you with the things you don’t want to do on your own.

There have been many published authors from these workshops. Some have been on television, radio and in the newspaper. Recent media coverage includes ABC Conversations, Sunrise, Channel 7’s Daily Edition, Studio 10, The Australian, Sydney Morning Herald, Body and Soul, Daily Telegraph, Kinderling Kids Radio, Australian Women’s Weekly, Traveller, Mamamia’s No Filter Podcast, Stellar Magazine, Kidspot, BubHub, Mamamia, Nine Mums and much more.

Some have been on the speaking circuit. Some have become huge advocates in their field. Some have been offered mainstream publishing contracts both in Australia and overseas. Some have sold thousands of books.

Praise for Julie’s workshops

“I attended one of Julie’s self-publishing workshops in 2017. Her guidance proved invaluable and helped me indie-publish a book of an exceptional professional standard. My book has done so well. I sold 4000 copies in one month through shannonskitchen.com and now I have made a deal with a major Australian publisher. Thank you for your help, Julie, I couldn’t have done it without you!” Shannon Kelly White, author of Shannon’s Kitchen

“Julie, thanks for all your help. Yoga and the Alexander Technique did pretty well and it has now been taken up by an American publisher who renamed it Smart Yoga. They have just negotiated rights with a Chinese and a Korean publisher to have the book translated, which is great. It has certainly raised my profile as an international presenter and teacher in this area.” David Moore, author of Smart Yoga

When: Saturday, 23 November 2019

Time: 10 – 5 pm

Venue: Melbourne venue (To be confirmed).

Price: $290 ($250 concession). 

Price includes morning tea and lunch.

Event is capped at 15 people to get the focused attention you deserve for your book.

Send me an email to register your interest or to ask any questions at info@iinspiremedia.com.au

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